“The Denise Austin Ad Campaign” was a compelling video production project aimed at effectively engaging and converting our target audience of individuals turning 65. With a goal to captivate and resonate with this specific demographic, we enlisted the collaboration of the influential and relatable influencer, Denise Austin.
As part of the production team, I played a vital role in the successful execution of this campaign. Collaborating closely with Thibodeau Media Group, I contributed my expertise in shooting and editing to create impactful video content. By leveraging my skills in Adobe XD, I storyboarded the motion graphics elements, carefully planning the visual narrative for the campaign.
Utilizing Adobe After Effects, I skillfully brought the motion graphics to life, enhancing the overall appeal and effectiveness of the campaign. Additionally, I worked alongside the character animator, providing valuable feedback and guidance to ensure the seamless integration of animated characters within the videos.
The Denise Austin Ad Campaign encompassed a comprehensive range of content, including four compelling broadcast commercials and an educational video collection. Each component of the campaign was meticulously crafted to communicate the key messages and benefits of our offerings to our target audience.
Through our collaborative efforts and strategic use of influential marketing techniques, the Denise Austin Ad Campaign effectively resonated with individuals turning 65, inspiring them to take action and convert. This project showcases my proficiency in video production, motion graphics, and collaboration, underscoring my ability to contribute to successful campaigns that drive results.